Rugby Canada has announced that its fundraising campaign, “Mission: Win Rugby World Cup 2025,” has surpassed its target, raising slightly over $1 million. The additional funds, combined with $2.6 million from the governing body, bridged the financial gap in Canada head coach Kevin Rouet’s preparations. The Canadian women’s team, ranked second, advanced to the final on September 27, ultimately losing 33-13 to top-ranked England at Twickenham’s Allianz Stadium.
The campaign aimed to raise $1 million and successfully garnered proceeds and pledges totaling $1.06 million, thanks to contributions from over 1,500 donors, including community rugby clubs, the Canadian Rugby Foundation’s Monty Heald Fund, and generous gifts from individuals.
Kevin Rouet expressed gratitude for the support, emphasizing its significant impact both on and off the field. The funds facilitated two additional pre-tournament training camps, one in Chula Vista, California, before the Pacific Four Series in May, and another in Perth, Ontario, preceding two test matches in South Africa in July. The money also covered travel expenses, accommodation outside of the World Cup, nutritional resources, and additional medical and strength and conditioning staff during the tournament.
Rugby Canada’s CEO, Nathan Bombrys, highlighted the unity and generosity of the nation in surpassing the fundraising goal, describing it as remarkable and humbling. Despite the success, Rouet acknowledged ongoing budget challenges for the Canadian team, emphasizing the need to make the most of available resources each year.
Looking ahead, Rouet anticipates potential budget constraints in the coming years, particularly with the upcoming Men’s World Cup in 2027 and the Olympics in 2028. Despite the financial uncertainties, he remains optimistic about the federation’s progress, emphasizing continuous improvement year by year.
While recognizing the doors that success may open for the team, Rouet remains realistic about the financial landscape, expecting leaner budgets post-2025 Women’s World Cup. He remains positive about the team’s trajectory and expresses gratitude for the support received.
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