At Thunderbird Farm in Woodville, Ontario, visitors can immerse themselves in crops, animals, and tranquility. The farm, owned by Brooks Johnson, is part of a growing trend where travelers are seeking out Indigenous-owned destinations.
Johnson expressed that there has been a positive response from visitors looking for Indigenous experiences. This interest comes as Canadian tourism expands amidst trade tensions with the United States, leading to a surge in demand for Indigenous tourism experiences across the province.
Indigenous tourism is bouncing back after the COVID-19 pandemic, with increased bookings for Indigenous-led trips and visits to Indigenous landmarks. The industry could generate billions in revenues by the end of the decade.
Thunderbird Farm offers various activities such as short-term rentals, craft workshops, interactions with farm animals, nature walks, and archery. Future plans include expanding to offer teepees, sweat lodges, and educating visitors on traditional agricultural practices.
Johnson mentioned the farm’s initiative to grow more Indigenous basic flowers for ceremonies and weddings, emphasizing the importance of sharing Indigenous culture with others who are increasingly open to learning.
Indigenous organizations pleased by sector’s growth
Indigenous Tourism Ontario prioritizes cultural authenticity, ensuring that visitors have genuine experiences and that Indigenous-owned businesses benefit from tourism.
“Our focus is on providing hands-on storytelling and direct interactions with elders to offer authentic experiences that visitors seek,” said Lisa-Marie Lavallee, operations lead and executive support at Indigenous Tourism Ontario.
The Indigenous Tourism Association of Canada has announced significant private investments to boost the sector, aiming to position Canada as a global leader in Indigenous tourism over the next five years.
Ontario Regional Chief Abram Benedict welcomed the rising interest in Indigenous tourism, highlighting the efforts made by communities to support Indigenous businesses. Benedict expressed optimism about more Canadians exploring First Nation communities to learn about their history, arts, traditional practices, and culture.
While some may view Indigenous tourism as a new concept, Johnson believes it has always been