In Ottawa’s Hintonburg neighborhood, Sophia Marco opts for mocktails over cocktails due to her decision to abstain from alcohol in 2020. Despite expecting non-alcoholic drinks to be cheaper, she is surprised to find similar pricing to alcoholic options.
The trend of non-alcoholic beverages is gaining traction across Canada, attracting individuals seeking alcohol-free socializing alternatives. However, the misconception that non-alcoholic drinks are cheaper than their alcoholic counterparts is debunked by Luba Khalil’s experience of the comparable costs.
Contrary to common belief, the production of non-alcoholic drinks is not necessarily simpler or more cost-effective. Mathieu Gagnon, co-founder of Sober Carpenter, explains the technicality involved in the process, emphasizing the precision required to maintain flavor and aroma, which contributes significantly to production expenses.
Crafting zero-proof or low-proof cocktails involves intricate processes, as Rudy Aldana, co-founder of Parch, points out. The removal of alcohol necessitates the creation of flavor complexity from scratch using botanicals and natural extracts, adding to production costs.
Despite scale differences impacting production expenses, smaller breweries like Sober Carpenter face higher unit costs due to limited runs. Additionally, the psychological aspect of pricing non-alcoholic drinks similarly to alcoholic ones is highlighted by marketing experts, emphasizing the importance of perceived value and quality.
While future market trends may bring some price adjustments, experts predict that zero-proof beverages will likely remain premium products. Competition may lead to slight price reductions, but the focus will likely remain on taste and quality to maintain profitability and consumer interest.
For individuals like Khalil, choosing mocktails goes beyond cost considerations, providing a luxurious experience and inclusivity in social settings. The allure of enjoying a fancy drink without alcohol resonates with many seeking an elevated social experience.