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Marketing
“Gatorade Expands Beyond Athletes to Target Everyday Consumers”
Gatorade, the pioneer of sports drinks six decades ago, is shifting its focus away from just athletes. PepsiCo, the parent company of Gatorade, announced...
Marketing
Trump Approves Pipeline Permits for U.S.-Canada Transport
U.S. President Donald Trump has signed off on several pipeline permits, including one for a new pipeline construction project aimed at enhancing the transportation...
Marketing
Sunwing Extends Cuba Flight Suspension Amid Fuel Shortage
Sunwing Vacations has announced the extension and expansion of its suspension of services in Cuba due to the ongoing fuel shortage on the island....
Marketing
“Canada’s Helium Sector Soars Amid Global Shortage”
The global helium shortage, triggered by Middle East tensions and the closure of the Strait of Hormuz, is driving growth in Canada's emerging helium...
Marketing
7-Eleven to Close 645 Stores, Expand Fuel Outlets
Convenience store chain 7-Eleven is set to shutter numerous locations this year, as revealed in recent financial reports. The company's North American operator plans...
Marketing
“Hootsuite CEO Resigns Amid Controversy, Founder Returns”
The chief executive officer (CEO) of Hootsuite has resigned after defending a contract with a controversial U.S. government department, leading to the company's founder...
Marketing
“Canada’s Wealth Gap Widens: Top 20% Hold 65.7% of Net Worth”
The disparity between Canada's wealthiest and poorest citizens widened in the past year due to growth in financial markets, decreased interest earnings, and a...