Bad Bunny is set to headline the Apple Music Super Bowl halftime show, bringing his Latin trap and reggaeton style to the NFL’s grandest stage next year. The announcement was made by the NFL, Apple Music, and Roc Nation during the halftime of the Sunday Night Football game between the Green Bay Packers and Dallas Cowboys.
In a statement, Bad Bunny expressed his gratitude and excitement, highlighting the significance of representing his culture and heritage on such a prestigious platform. The Puerto Rican artist recently concluded a successful residency in Puerto Rico and is leading the nominations for the upcoming Latin Grammys.
Known for his chart-topping albums like Un Verano Sin Ti, Bad Bunny has gained global acclaim and recognition as one of the most-streamed artists in the world. His multifaceted career also extends to acting and fashion collaborations, solidifying his position as a prominent figure in the music industry.
Jay-Z, the founder of Roc Nation, praised Bad Bunny for his impact on Puerto Rico and the music industry, emphasizing the significance of his selection for the halftime show. The show’s co-executive producers, Roc Nation and Emmy-winning producer Jesse Collins, are gearing up for an unforgettable performance at Levi’s Stadium in Santa Clara, California.
Described as a global icon, Bad Bunny’s ability to transcend genres and connect with diverse audiences has been a driving force behind his success. His upcoming appearance at the Super Bowl halftime show is expected to showcase his unique talent and further elevate Latin music in mainstream culture.
Past performances, like Kendrick Lamar’s record-breaking show with SZA, set a high bar for the Super Bowl halftime entertainment. As anticipation builds for Super Bowl LX, fans are eagerly awaiting Bad Bunny’s electrifying performance, following speculations about other potential headliners like Taylor Swift.
NFL commissioner Roger Goodell remained tight-lipped about Swift’s possible involvement in next year’s halftime show, leaving fans to speculate about the lineup for the highly anticipated event.