Albertans now have the opportunity to select from eight distinct license plate designs as the provincial government has announced plans to introduce new plates in the coming year. The unveiling of a tournament-style voting bracket and design specifics took place during a news conference on Wednesday afternoon.
All the new designs will feature the slogan “Strong and Free,” which is the motto of Alberta. Premier Danielle Smith highlighted that the inclusion of the motto on the license plate pays homage to Canada’s national anthem and emphasizes Alberta’s position as a robust and independent province within a unified Canada.
Since 1980, Alberta’s coat of arms has displayed the Latin phrase “fortis et liber,” translating to “strong and free” in English. Residents can participate in the voting process by visiting a designated page on the province’s website to choose their favorite design until November 5.
The design options showcase various landscapes, with some incorporating elements like pumpjacks and cowboys. Premier Smith emphasized that these images not only serve as decorative elements but also celebrate Alberta’s natural beauty and collective identity.
During the news conference, both Premier Smith and Service Alberta Minister Dale Nally addressed questions regarding the potential political motivation behind including the motto. Minister Nally emphasized that the motto is a provincial emblem and has broader historical significance, beyond any specific political ideology.
Minister Nally clarified that his ministry did not receive additional funding for the redesign project, and the costs are being managed within the existing budget. The anticipated “implementation costs” for the new plates are estimated to range from $25,000 to $50,000.
The current license plate design in Alberta, featuring the phrase “Wild Rose Country” and the provincial flower, has been in use for many years. Notably, all the new design options for voting still incorporate a wild rose.
In a press release issued on Wednesday, the province outlined that any Albertan interested in switching to the new design upon release can do so voluntarily by paying a $28 fee. Alternatively, individuals can opt for the new plate during their vehicle registration renewal without incurring any additional costs. Additionally, motorists can continue using their current license plate once the new design is launched, provided it remains in good condition.