The Walt Disney Company is currently embroiled in a class-action legal battle concerning the implementation of facial recognition technology at Disneyland’s entrance gates. The lawsuit alleges that Disney has infringed on visitors’ privacy rights and consumer protection regulations by not adequately disclosing the use of biometric data collection.
According to the lawsuit, Disney’s lack of transparency regarding the gathering of sensitive biometric information poses a concern, particularly since visitors, often including children, are unaware of this data collection practice. The legal action was initiated by New York lawyer Blake Hunter Yagman on behalf of the lead plaintiff, Summer Christine Duffield, a California parent who recently visited Disneyland and Disney California Adventure Park with her children.
While Disneyland has not yet responded to CBC News’ inquiries, a spokesperson for Disneyland Resort was quoted in The Hill disputing the claims made in the lawsuit, asserting that they value and safeguard guests’ personal information and consider the allegations to be baseless. Disney introduced facial recognition technology at the entrances of Disneyland Park and Disney California Adventure Park in April, citing its benefits in facilitating reentry into the parks and preventing fraudulent activities.
The facial recognition system works by matching images taken at the entrance gates with those captured during the initial use of tickets or passes, converting them into unique numerical values. Disney assures that the data is deleted within 30 days of creation, except when required for legal or fraud-prevention purposes. Notably, participation in the facial recognition process is optional, with alternatives available for visitors who prefer not to use this technology.
Despite the introduction of new signage and separate lanes for individuals opting out of facial recognition, the lawsuit contends that the signage is easily overlooked, and the alternative entrance options are limited and unclear. The lawsuit raises concerns about the potential misuse of biometric information, emphasizing the risk of identity theft if such data is compromised.
In response to these issues, the lawsuit advocates for explicit consent from guests before utilizing facial recognition technology, emphasizing the importance of respecting individuals’ privacy rights. The class-action lawsuit seeks damages of at least $5 million USD to address the alleged violations related to facial recognition technology at Disneyland’s entrance gates.